Food truck designs

how to build a food truck

If you're wondering how to build a food truck from step one, you may be asking yourself: "Why does food truck design matter?"

As a food truck chef, you might wonder why design is so important. Isn’t this business all about the great food?

Well, as the saying goes, we eat with our eyes first, and for food trucks, the feast begins when customers first spot your truck.

A food truck is a rolling billboard, so it’s important to get the design right, even if that means investing more money up front. More importantly, your food truck’s design will become the basis for your branding efforts. Your colors, logo, and overall vibe will be what your customers come to associate with your food, so the design is about more than just attracting hungry diners.

Don’t get me wrong, you can still have awesome food and loyal customers if your truck features minimal design, but you’re going to have to work twice as hard as the trucks with bright colors and clear design concepts to make that happen. This is especially true when you’re serving at food truck festivals and fairs, where customers have dozens of choices. You want your truck’s design to supplement the amazing food instead of forcing your food to work extra hard to get customers to the window.

Step 1: How to Find a Food Truck Designer

Unless you were an artist or designer before you got your start in foodservice, you’ll probably want to hire a professional to handle your exterior food truck design.

You have plenty of options here, but it’s important to work with a designer who allows you to talk about your vision for the truck. Your designer should welcome your feedback throughout the design process, to ensure you get a finished product that you’re happy with.

Find Someone Who Will Work With You

So, how do you go about finding a designer? There are several avenues that can lead to an excellent food truck design.

For a lower budget option, you can source your design to an art student, offering them a chance to add to their portfolio while earning some cash. If that’s not an option, a professional will be your best bet.

Some services will provide you with a detailed design, leaving the actual food truck wrap to another business, and others will go through the entire process with you.

Vinyl Wraps vs. Paint

Before you find a designer, you’ll also have to make the decision of whether you want to use vinyl wraps or paint for the outside of your truck.

Vinyl wraps are more popular because they make it easier to get a precise design and can take advantage of graphics. However, wraps are more expensive, so you’ll need to keep that in mind if you’re on a budget. Another option is to do a mix of the two. This can be accomplished by painting your truck a solid color and then adding vinyl stickers that feature your logo or other images. This will save you money while still giving you the opportunity to design an eye-catching truck.

Step 2: Connecting Design with Your Food Truck's Brand

Part of the reason why food truck design is so important is the fact that your color scheme, logo, and design theme will become essential to the branding of your business. It’s important that your design has a strong sense of who you are as a business.

For example, if you sell crepes and other French-inspired cuisine, it might be a good idea to design your truck with pastel colors and French-themed icons. If you’re selling tacos, bright colors and fun graphics would be more appropriate. Not only does your design help you stand out, but it also helps customers identify the type of cuisine you might serve from a distance.

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