Van Signage design

Some firms are understandably wary of drawing unwanted attention from thieves but in cities it is estimated that as many as 3, 000 people an hour will see your van – which could bring more business.

The pros and cons should be assessed on your circumstances. For example a business with a B2B customer base may not feel the need to promote itself but a tradesperson looking for fresh inquiries may want to. If you decide to apply branding to your van, what are the options?

There are two methods to consider, sign writing or wrapping. While sign writing used to mean paintbrushes and a pot of paint, it is now far more sophisticated and will usually involve the use of stencilled adhesive vinyl lettering on the bonnet, rear doors or side of the van.

Option two is a full or partial vehicle wrap, again using vinyl. This method has the added benefit of protecting the vehicle’s paintwork whilst serving as a blank canvas for your branding.

The whole vehicle colour can be changed if necessary, and businesses often buy a white van for its residual value and immediately wrap the vehicle in their colourful corporate colours, preserving the pristine paintwork for any later buyer.

A simple design of logo and contact details can be quickly and cheaply applied using vinyl

The two methods achieve very different results, and the costs can vary widely in design and complexity but as a rough guide, basic sign writing in a single colour will cost around £150 (+VAT) for front, side and rear vinyl prints to be applied to a small van.

Expect to pay around £180 for a medium van and £250 for a large van, but costs could increase if additional design work is required. Application will also typically take just a few hours.

For a full vehicle wrap, the costs can be at least 10 times as much, with a large van costing anywhere from £1, 500 to £2, 500 (+VAT) depending on the design and the vinyl material used – a long-term wrap for use over five years will cost more than a temporary wrap that will be replaced within a year.

Partial wraps, often covering just the rear loadspace section of the van, will cost from £800 to £1, 500. Wrapping vehicles can be time consuming: a partial wrap may take a few hours but a full wrap could see a vehicle off the road for a whole day.

Whether you choose a sign-written van or a vinyl wrap will depend on what sort of look you are aiming for. A simple design of company name or logo and contact details can be quickly and cheaply applied using vinyl lettering – you could even do the work yourself but be sure to carefully plan where the writing will appear in relation to panel gaps and creases.

Want a more eye-catching look? Graphics can help, and patterns and different coloured backgrounds can be used to make lettering stand out. Although the cost is greater, it is preferable to wrap a van with a complex design but wraps have the added benefit of being easily replicated in the event of damage, and are scalable and consistent if applying across multiple vehicles.

So, you have weighed up the options and decided if you are going to have a sign- written or wrapped van, but what information should you put on the vehicle, and where?

Instant impact: simple signs work best Instant impact: simple signs work best Photo: © Robert Ashton / Massive Pixels / Alamy

Professionals who design vehicle liveries recommend keeping it simple. Too much clutter can be confusing and your message can be lost. Their advice is to stick to easily identifiable images, names or logos and strong complementary colours.

Contact details should also be kept to a minimum with a website address and contact number usually sufficient.

The back of the van is often thought of as the best place for this information as it gives those travelling behind you the best chance of capturing the details.

Some companies may also like to specify what area they are based in if they travel across a large area and want to attract customers far and wide.

Don’t overlook telling potential customers what your business is. Graphics or words can do this as your company name might not make it immediately obvious what you do.

Whatever you choose, van signage is one of the most cost-effective ways of advertising your business, so don’t be afraid to explore the options.

Why not talk to the experts at your local van centre, who can help steer you to a recommended local signage company. It might present you with new opportunities.

Trendy Accessories Childs Painted Police Car Artwork Design Print Image Mini 3"x6" Aluminum License Plate
BISS (Trendy Accessories)
  • Add personality to your bike with this printed license plate!
  • Fast and free shipping from the US
  • Printed on premium aluminum rated for 5-7 yerar outdoor use
  • Measures 3 x 6
  • 100% satisfaction guaranteed
FLY SPRAY FLY SPRAY Decorative Signs Thick Tin Metal Iron Sign Letter Logo Retro Printed For Wall Home Office Bar Coffee Shop 8"x12"
Home (FLY SPRAY)
  • SIZE: 8x12inch(20x30cm).
  • Material:high quality retro vintage thick metal tin sign.
  • The four corners of each sign have small holes for easy hanging.
  • Print type:letter logo.
  • A perfect wall decoration painting for living room, bedroom, kitchen, office, hotel, dining room, office, bar etc,and a great gift to your friends, families and...
Liili Products Liili Mouse Pad Natural Rubber Mousepad Black and yellow under construction sign over a grunge texture Photo 13848867
Office Product (Liili Products)
  • Made of Natural Rubber base with silky cloth surface
  • Size Measure 9.8 x 7.9 x 0.1 Inches
  • Made in US. One piece per order
  • No-slip rubber undersurface firmly grips the desktop. Compatible with optical, wireless or laser mice
  • Absorbs sweating or spilled drinks without making a mess. Hand wash with mild soap and dry thoroughly
Zone Tech "Baby Up On This Bitch" Vehicle Safety Sticker - 2-Pack Premium Quality Convenient Reflective "Baby Up On This Bitch" Vehicle Safety Funny Sign Sticker
Automotive Parts and Accessories (Zone Tech)
  • ► EASY TO READ - The Zone Tech baby up in this bitch sticker text is done in big bold block letter that will remind other drivers to be cautious on the road. As...
  • ► CAPTURES ATTENTION - The Zone Tech baby up in this bitch sticker neon bright color attracts people s attention. The block lettering combined with the sign s bright...
  • ► COMFORT & CONVENIENCE - The Zone Tech baby up in this bitch sticker will make you feel more at ease while driving with your baby in the back seat. The stickers...
  • ► PREMIUM QUALITY - The Zone Tech baby up in this bitch sticker is made from premium material and block letters to ensure your safety on the road, as well as providing...
  • ► EASY TO INSTALL - The Zone Tech baby up in this bitch sticker is back self adhesive vinyl so it is perfect for any vehicles. Simply remove the decals from the...
Vandal Resistant Low Profile 3G/4G/LTE Omni-Directional Antenna - 3-5 dBi Gain - Fixed Mount - 10 ft Coax Lead - For Cisco, Cradlepoint, Digi, Novatel, Pepwave, Proxicast, Sierra Wireless, and others.
Wireless (Proxicast)
  • Low Profile ~ 3 inches Tall with 3-5 dBi Gain -- Omni-directional
  • SMA Male Connector on 10 ft Coax Lead / Vandal Resistant Materials & Design
  • Compatible with all North American & Worldwide 2G, 3G, 4G, LTE Cellular Networks such as AT&T, Sprint, T-Mobile, Verizon, US Cellular, Bell Canada, Rogers...
  • Compatible with most 3G/4G/LTE modems and routers from Airlink, CalAmp, Cisco, Cradlepoint, Digi, Multi-Tech, Netcomm, Novatel, Pantech, Pepwave, Proxicast, Sierra...
  • For industrial, commercial and Internet Of Things (IOT) applications such as: Hotspots, Kiosks, Vending, Point-of-Sale (POS), Machine-to-Machine (M2M), Video Surveillance...

Related posts: